FIVE Benefits of BULK SMS Marketing with SUKERE
- September 11, 2018
- bulk sms, BULK SMS MARKETING, Online marketing, SMS campaigns, SMS technology
1. It’s a immediate channel & Low cost, High ROI
SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.
2. You can use short codes to simplify response and build your database
Have your customers make the first move by adding a shortcode or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy means that customers soon become familiar with a brand’s code and keyword and are therefore more likely to interact and respond.
3. It can support and integrate with other channels
It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email.
As well as being great on its own, SMS can also function to enhance and support other popular mediums among consumers, such as social media and email.
4. Good Customer Service support
SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes. Meaning you can get great results in a short period of time.
5. Its generate Result and increase customer engagement
Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of content they send out – while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via email where longer, more creative messaging is more appropriate.
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