The Science of Search Engine Promotion
- December 2, 2017
- Search Engine Marketing, Search Engine Optimization, SEO
At least 75% of Internet users use search engines to find information, services and products. These users reach the site after an active research. Therefore these do not only represent hits, but potential clients.
Search engine promotion involves promoting your website through various online channels in order to increase visibility and your potential to receive a higher page ranking or position within the search engine results pages. Common search engine promotion campaigns include article marketing, press release, optimization and submissions.
Search engine promotion is the process of improving rankings, visitor numbers and utilizing search engines to promote brand awareness. Every activity whose purpose is to promote a site and provide hits through search engines comes under the orb of Search engine promotion.
Search Engine Promotion is designed to build upon the ‘Search Engine Optimisation’ process by taking your website even further up the Search Engine rankings. Whereas building a ‘Search Engine friendly’ website or ‘optimizing’ your website for the Search Engines are normally one-off tasks, ‘Search Engine…
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